Here at Strongbody HQ, we pride ourselves on creating innovative yet classic clothing. We’re always trying to refine the smallest details of our designs, so that our customers receive the best product possible.
That’s why we’re extremely proud to introduce our new women’s line, inspired by fearless, dynamic, and strong women everywhere. We wanted to fulfill our mission of creating a better product, a better way, by producing a curated collection that slips seamlessly into a busy lifestyle.
To celebrate the launch, we sat down with Meghan Conyers, our CEO and founder, to talk about the concept behind the launch.
What does being a ‘strong woman” mean to you?
Being a ‘strong woman’ means feeling empowered to live your dreams, whether that means being a great mom, running the marathon that you always wanted to do, or starting your dream business. To me, it means living your authentic life, for yourself.
How have strong women had an impact on your life?
I am constantly inspired by women everywhere. Some of the people I am looking at a lot right now, is the young female business founders like Emily Weiss and Sophia Amoruso. Women who are unapologetically themselves, and who are continually redefining what it means to be a strong and dynamic woman. They are proof that you can be fit, travel the world, help and inspire others— all while making your own dreams come true.
How do you think that women can access the ‘strong woman’ inside them?
I think that it takes a constant and conscious effort. You need to always be training and opening your mind. Personally, I am a big fan of goal setting, and am constantly reading books and listening to podcasts to get my mind back on track. It’s natural to hold back, fearing failure or judgement, but by feeding yourself the right content and inspiration, its easier to break through the doubt.
Why did you think that it was important to let women try our product, risk free?
There are so many options out there for women, and I want women to know that we have their back. It can be scary buying from a new brand and not knowing your size, the quality, or what you are really getting. We have worked so hard to develop an excellent product, and I am so confident that our customers will love the quality, as well as the fact that it is ethically made in Canada.
Who is a ‘strong woman’ that you look up to?
There are too many inspirational women to name just one! Other than the two I mentioned before, I love Amy Purdy, a woman who lost her legs but has persevered and is living the most positive and inspirational life. I’m also inspired by Malala Yousafzai, Whitney Wolfe of Bumble, Serena Williams and Katrina Lake of Stitch Fix. They are all strong in their own ways, and inspire women (and men, I’m sure) everywhere.
Designed especially for professional women, our womenswear line is created using premium fabrics, and ethically produced in Canada. It launches this fall, in time for the holiday season.
Starting August 29th, we’ll be giving away 1000 pairs of leggings for free. You can sign up here to be notified about how to claim a pair!
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