Apple celebrates 10 years of the iPhone with its latest sleek and stylish updates.
As certain as it is that the leaves will change colour and start to fall, September now also marks the annual release of the latest iPhone. That’s right, the time when Apple fans eagerly put time aside to tune into Silicon Valley and ask themselves the all-important question: should I upgrade my iPhone?
Well, the wait is over. Apple has broken the silence about its new releases and there is plenty to digest this year. After all, 2017 marks the 10 year anniversary of the first iPhone release – so it was always going to be a special one.
Unless you’ve been avoiding the internet, you’ve probably already seen images of the newest additions to the iPhone family, as well as other shiny new Apple products:
So what’s the difference between the new iPhones? And is it worth investing in either? Let’s start by taking a look at the iPhone 8 and iPhone 8 Plus; the more traditional of the iPhone upgrades.
On the surface, iPhone 8 and iPhone 8 Plus are pretty much the standard annual update we’ve come to expect from Apple. Both phones have what Apple’s calling the A11 Bionic chip (basically the iPhone’s mind), a new camera (including an advanced new portrait mode to up your selfie game) and wireless charging.
The latest reinvention of the iPhone also has an all-new glass design and ‘augmented reality experiences never before possible’. Pretty neat, right?
iPhone 8 and iPhone 8 Plus cost $929 and $1059 respectively.
But the real star of the show this year is iPhone X (pronounced ‘ten’).
Apple CEO Tim Cook has called iPhone X the ‘biggest leap forward since the original iPhone’. And, despite the fact Apple makes similar claims with every release, this time we’d actually be inclined to agree with Cook; assuming it lives up to all its promises.
And what are these promises, we hear you ask?
Well, possibly the biggest change on the surface is that for the first time it has an edge-to-edge display and an OLED screen. The Home button is now gone, which has featured on every iPhone model since its inception back in 2007.
Apple explains their ‘vision has always been to create an iPhone that is entirely screen. One so immersive the device itself disappears into the experience.’ Looks like they finally got their wish; with iPhone X, the all-new 5.8-inch Super Retina screen means that the device is the display.
So just how will I be unlocking it, you ask? Simple: with your face.
That’s right; with the X we’ll be saying goodbye to using our fingerprints to unlock our phones and hello to using our face. Using an infrared camera and special hardware for facial recognition that are built into the phone, Apple says iPhone X will even be able to recognise you if you’re wearing a hat, glasses or grow a beard.
Your face will now be your password, and you’ll use it as a secure way to unlock, authenticate, and pay. Apple’s tagline for the new phone is ‘Say hello to the future’, and it’s clear to see why.
But with Face ID marking the start of a whole new chapter in the evolution of how we use our smartphones, the question of privacy is hard to avoid:
Apple assures us there is a ‘one in one million chance’ that your phone can be unlocked by someone that isn’t you; even if they’re wearing a mask.
Apple also made it clear that all the data will be stored locally on your phone instead of the cloud, making it so much harder for someone to hack your phone.
Of course, such a revolutionary phone won’t come without a heavy price tag. The iPhone X will cost $1319 for the 64GB model and a staggering $1529 for the 256GB one. Better get saving, guys.
With all the excitement surrounding the new iPhones, you’d be forgiven to have missed that Apple Watch has also been given a nifty update. The introduction of 4G connectivity is a huge step forward for Apple Watch, as you’ll be able to use the watch for making phone calls, sending texts and navigating maps without your phone nearby.
You’ll also be able to access streaming music services without help from the iPhone, meaning you’ll gain access to a huge library of songs rather than be limited to on-board memory.
Here at Strongbody Apparel, we're super excited about this update; head out for a jog without your iPhone and stream your favourite running tunes from your watch. You can even leave your phone in the locker at the gym and still be contactable while making the most of Apple Watch's existing workout features. Winning!
But as we’re focusing on the brand new iPhones right now, let’s return to the all-important question that will be on everyone’s lips this fall:
Every time September comes round and we’re all caught up in Apple Mania, it’s hard not to be won over by the latest and greatest updates to the iPhone. So much so, that we often forget that the model we currently own is still working fine and probably has at least another year left in it.
But this year feels different. Perhaps because iPhone 8 makes up for everything the iPhone 7 generation lacked. Perhaps because iPhone X takes the smartphone in general to a whole new level: who won’t want to be seen out running with their iPhone X and wireless headphones this fall?
The pessimist in us, though, says it’s worth at least holding out for Apple to iron out any creases that are bound to be found by users once both phones are soon released. Perhaps it’s worth holding out until a potential iPhone XS is released next year?
Then again… is anyone really that patient? And with all the recent doom and gloom in the news, perhaps we could all do with cheering ourselves up a bit and treat ourselves to an iPhone X. We’ll look forward to seeing your selfies…
The iPhone X will be available from November 3rd, while the iPhone 8 and iPhone 8 Plus will be released on September 22nd.
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