Should you start your own business? The answer is it depends… Do you want to offer or sell a service or are you creating a product and brand? Selling a service based business such as dog walking, hair salon, contractor etc. will come with it’s own set of challenges. However, it is my opinion that your chances of success will be higher than someone who wants to create and build a brand around their own dog toy, gadget, or apparel. There is a much faster ROI, with service based businesses, versus the long process of developing a product, testing it, manufacturing, and finally selling it. Needless to say, if you value work life balance, then entrepreneurship is not for you.
Being an entrepreneur is both exciting and challenging. To be completely honest, when I co-founded Strongbody Apparel in 2012 I didn't know what challenges were in front of me. Had I known the rollercoaster ride that it would be I may have chosen to stick with a traditional corporate career. Not knowing all the hurdles one will have to jump through can be a strength and a weakness. I know individuals whom have had great ideas for products and businesses, but their traditional business education has taught them how difficult it would be, and prevented them from taking that leap of faith.
Three years ago when we saw the opportunity to introduce luxury activewear to the market we threw caution to the wind and went for it! Strongbody Apparel has been around for just over 2 years, and with our recent Kickstarter campaign we managed to gain a ton of publicity and catapult our brand forward.
The biggest challenge we face is keeping up with demand and ensuring we have the finances and resources to deliver the wow factor to every customer. We are currently in the process of speaking with investors who can help us take Strongbody to the next level. Finding the right partnership is important to us, as we have strong ethos that needs to be understood by anyone we bring on.
To get some more info on the Strongbody story and our processes check out Quincy’s recent interview above with Magna On Air.